Valuepack:Framework for Marketing Management/The Marketing Plan Handbook (9781405892612)

Framework for Marketing Management, 3/e Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in. Marketing Plan Handbook, The 3/e Wood, 3/e is the only planning handbook that guides students through the step-by-step creation of a customized marketing plan while offering Palo Alto's Marketing PlanPro (a commercial software) to aid in the process.

Product details

• Format Mixed media product
• Dimensions 174 x 250 x 23mm | 964g
• Publication date 30 Aug 2007
• Publisher Pearson Education Limited
• Imprint Prentice-Hall
• Publication City/Country Harlow, United Kingdom
• ISBN10 1405892617
• ISBN13 9781405892612

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