Business-to-Business-Marketing im Profifussball (9783322816504)

Autoren aus Wissenschaft und Praxis stellen in diesem Buch die Grundlagen und Besonderheiten des Business-to-Business-Marketing fur Profifussballvereine umfassend und verstandlich dar.

Product details

• Format Paperback | 412 pages
• Dimensions 148.08 x 210.06 x 21.59mm | 494.42g
• Publication date 31 Jul 2012
• Publisher Springer Fachmedien Wiesbaden
• Imprint Vieweg+Teubner Verlag
• Publication City/Country Weisbaden, Germany
• Language German
• Edition Statement Softcover reprint of the original 1st ed. 2004
• Illustrations note XVI, 396S. 79 Abb..
• ISBN10 3322816508
• ISBN13 9783322816504

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